GRAND RAPIDS, MICHIGAN – February 24, 2015 – D.L. Neu and Alliance Beverage enforced a decade long partnership with the start-up of a new storage selection and shipping system. The system was designed for a green field distribution center and features an Intralox DARB sorter. The system is currently operational in Grand Rapids, MI. Alliance Beverage Distributing LLC needed to put their growing family under one roof with one core distribution operation. After a joint venture between Kent Beverage and B&B Beer Distributing to create Alliance Beverage two years ago, the company has continued to grow and was running out of space. Initially Alliance was going to expand their existing facility work but ultimately decided to build. D.L. Neu was integral in defining how the system would fit into the new building.

To help offset the cost of building a new facility, D.L. Neu designed a system that utilized existing equipment merged with new equipment. By reusing rack, conveyor and mezzanine Alliance saved hundreds of thousands of dollars.

“Our long standing relationship with D.L. Neu, and their knowledge of our industry, enabled us to repurpose existing materials, while adding new technology to gain efficiencies saving us a substantial investment upfront while realizing operational saving into the future”, states Shannon Gary, Vice President of Operations.

The system was designed to eliminate breaking and tipping. There are more gradual inclines and declines and the Intralox DARB sorter, featuring Activated Roller Belt technology, can handle a 12×12 case with only a single bottle and not tip over. The system also sits in a smaller footprint which reduced travel times. With approximately 5000 SKU’s of specialty beverage items, efficient picking and sortation is key. Five picking areas utilize voice directed picking and are either full case pick, piece (bottle) pick, pick to pallet, or pick to conveyor. The shipping sorter directs cases to 40 lanes per route and stop.

“We trusted D.L. Neu to help with the transition from the old building to the new building. They were very hands on and kept us operational the entire time. The partnership that we have built is invaluable to us. They are hard-working, dependable and honest,” says Shawn Gary, President of Alliance Beverage.

For more information, contact Phil Schaafsma at HERE or 616-583-0638.

About Alliance Beverage Distributing, LLC.
Alliance Beverage Distributing is a family owned and operated wholesale distributor of beer, wine and soft drinks serving customers throughout Michigan. Alliance Beverage Distributing is a joint venture of two leading family owned beverage distributors, Kent Beverage Company and B&B Beer Distributing. Together, Alliance Beverage Distributing creates the largest complete beverage distributor in West Michigan.